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Roberta Montafia, Legal Mocktail: Essential Networking Tips for Legal Marketers

Networking is an important part of relationship building with potential clients and industry peers. Cofounder of Legal Mocktail, an ...

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Amanda Loesch, Faegre Baker Daniels LLP: Building Market Awareness

Amanda Loesch began her career in the corporate world and transitioned to legal marketing where she focused on marketing and business ...

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Mark Beese, Leadership for Lawyers, LLC: Leadership Strategies in Law Firms

Committing to mentoring and leadership development can make a huge impact within a law firm. In the video “Leadership Strategies in Law ...

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Tasneem Goodman, Akina Corporation: Skills in Effective Business Development Coaching

Tasneem Goodman explains the traits of good business developers and the skills needed to solve problems in the video “Skills in Effective ...

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Susannah West, Brown McCarroll LLP: Coaching Lawyers in Client Development

Susannah West explains the structure of the business development and coaching training program at her firm including the traits of an ...

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Richard Marsolais, Honigman Miller Schwartz & Cohn LLP: The Importance of CRM Systems

Business development strategist, Richard Marsolais believes that managing your client development activity in the confines of a CRM system ...

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Mark Reber, Bullivant Houser Bailey PC: Balancing Your Internal and External Clients

In the video “Balancing Your Internal and External Clients,” Mark Reber shares the importance of understanding that a marketer has both ...

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Marguerite Downey, Adduci Mastriani & Schaumberg LLP: A Seat at the Firm Strategy Table

Communications and client services expert, Marguerite Downey explains the importance of legal marketers understanding their own leadership ...

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Gail Lamarche, Henderson Franklin Starnes & Holt PA: Leveraging Social Media

Over the years social media has grown to become an essential part of marketing in the legal space. In this video, Gail Lamarche explains ...

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Ashley Tenney, McKenna Long & Aldridge LLP: Be a Marketing Rock Star

A firm that has a culture that promotes business development is a critical success factor. Ashley Tenney shares how to create a business ...

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Mark Usellis, Davis Wright Tremaine LLP: Coaching Lawyers for Business Development

Mark Usellis discusses obstacles that lawyers face in business development and how to build an effective network of clients in his video, ...

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Rachel Shelton, Puget Sound Business Journal: Using Media Platforms in Client Development

In her video “Using Media Platforms in Client Development,” Rachel Shelton explains the importance of building awareness using a ...

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Nikki Girard, Sutherland Asbill & Brennan LLP: Diversity in Business Development

Nikki Girard explains the importance of implementing diversity programs to provide better service to clients in her video “Diversity in ...

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Tom Helm, Swift Currie McGhee & Hiers LLP: Creating Opportunities

It can be very difficult to market yourself and your legal services if you do not have a grasp on your target marketplace. This video ...

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Kathryn Whitaker, Brooks Pierce McLendon Humphrey & Leonard LLP: Challenges of Business Development

In the video “Challenges of Business Development,” Kathryn Whitaker explains how to overcome business development challenges, implement ...

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Adrian Lurssen, JD Supra: Expanding Your Reach Through Social Media

Social media has expanded the concept of business development, changing the way information is communicated across all mediums. In this ...

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Jim Durham, McGuireWoods LLP: Creating a Strategic Business Development Culture

Over the span of his long career in Legal Marketing, Jim Durham has generated a long track record of managing his firm’s attorneys to ...

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Kevin McKeown, LexBlog Inc.: Essential Habits of Effective Bloggers

Over the years blogging has expanded and become more critical as a marketing tool in the legal marketplace. In his video, “Essential ...

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Kate White, Davis Wright Tremaine LLP: Opportunity in Industry Segments

Uncovering valuable opportunities is often enhanced when you gain an understanding of the industries your clients represent. In the video, ...

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Catherine Alman MacDonagh, JD, Legal Mocktail: Six Sigma Approach to Marketing

Understanding processes and working to streamline them is critical for any firm to achieve optimum efficiency in marketing. In this video, ...

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Jennifer Johnson, J Johnson Executive Search: The Changing Face of Legal Marketing Careers

The legal marketplace has evolved over the years and with that evolution, more opportunities in legal marketing careers have presented ...

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